Intercultural Marketing success stories

It is very easy (and fun) to find examples of translation errors, as the Billboard "good luck!" disturbing but emphatic that welcomes a Central marketing Asia airline passengers. But what happens with marks understood and managed to beat without problems in new markets with intelligent language, located in marketing campaigns that really spoke to her client?
Summer gone, we saw several examples of international brands that use the language and cultural differences to their advantage, an intercultural approach to marketing and advertising. Here are our three main:
"Mommy Bloggers Coca-Cola" (South Korea)
Brand Evangelism is the magic word on the market today, as businesses recognize the growing power of the media of social communication and the word in the dissemination of positive messages about their products and brands online. With 43% of the population of Korea in the South, maintaining a blog or profile online and 90% of its registration every day at the sites of social networks, Coca-Cola has been Korea in the South as an ideal place to experiment with a strategy of social media that make use of digital sources of influence.
In 2008, the company began to reach a group of young mothers in Seoul had "weight" in line with their colleagues, parts of accommodation and building partnerships. But today, this group of MOM bloggers not only helps you share information and evangelize the brand Coca-Cola, advise even Coca-Cola marketing about how to communicate better with them and Korean families.
Keys to success: a slow approach, measured to carry aboard Brand evangelists, combined with a clever use of the Internet to reach the youth demographic in foreign markets.
New Pioneer Levi (United States in Latin America)
In a campaign that shows a truly "adventurer" approach to capture the attention of young people to market bi Latino culture, Levi had five Latin American young people of the United States on a trip this summer from Alaska to the Argentina in the Pan American. This literal and metaphorical journey from North to South, shows the only completely covered five
New line of work clothing from Levi, stopping at ten different cities and showing work of arts projects. Their experiences are documented in a reality show for ten weeks, "North to South: route, 5 experiences" (North to South: route, 5 experiences), which began airing in late September on discovery in Spanish.
Levi market research showed that young Hispanics are even more
likely that their counterparts in the General market has smartphone, blogs, and be active users of social media. To build hype for the show, armed five pioneers with iPhone, they used during their trips to send updates to the site of the series and their Facebook pages.
Keys to success: updates in real time during the trip to the web-savvy, hyper connected to Hispanic youth in the United States. A campaign that has naturally met with the main message of the brand, but has been customized for an audience of Latin, English and Spanish mixed each other.
Volvo is American (United Kingdom)
We often hear from American companies, translating their campaigns to the audience of foreign language, trying to minimize the Americanism and use local cultural references to make the brand with the target consumer. But what happens when a trademark capitalizing on American culture to sell your product? In July, cultural entrepreneur and journalist Damian Barr, with the help of Volvo launched the urban drive-in Starlite open a piece of land to the East of London. Forty dollars bought a place in one of the new 25 parked shiny Volvo, a drink and some popcorn, and the auto sound system played the soundtrack of the film showing on the big screen: classics such as "Fat" and "dirty Dancing". To complete the 1950 American aesthetic, waitresses on skates took orders from burgers, meatloaf, sweet potato pie and ice cream sundaes.
Seeing the success of found American Volvo, Ford, then had sponsored a series of views of films outdoors in United Kingdom 11 different houses this summer as part of the launch of his campaign for the new Galaxy.
Keys to success: Recognizing that some aspects of American culture are firmly planted in the minds of consumers in foreign markets and use these positive associations to promote a relevant brand.
Want to address creatively new markets of the language, but I do not know to what extent it is necessary to search (or â € œtranscreateâ €), marketing campaign? Get in touch with Acclaro to learn how can help our marketing experts with the language of the country and is € ™ ll be next brand have a history of successful marketing to tell.